{"id":96,"date":"2010-10-05T01:34:00","date_gmt":"2010-10-05T01:34:00","guid":{"rendered":"http:\/\/www.dljones.com\/?p=96"},"modified":"2010-10-05T01:34:00","modified_gmt":"2010-10-05T01:34:00","slug":"whats-your-tipping-point","status":"publish","type":"post","link":"http:\/\/www.dljones.com\/?p=96","title":{"rendered":"What&#8217;s Your Tipping Point"},"content":{"rendered":"<p>Over the last month I have been contemplating a purchase, one that is more $$$ than what I consider as trivial but less $$$ than what I consider a major purchase. So I researched and agonized and finally decided on the size and manufacturer I wanted. Then it was time to select a vendor, since it was an item not carried locally.<\/p>\n<p>I narrowed it down to two vendors, one that I had used and liked before, W, and one that many people swore by and many swore at, Y. Y offered the object of my purchasing frenzy for about 6% less than W. But then I looked at the shipping and handling costs &#8211; W&#8217;s was less that $1, Y&#8217;s greater than $10. Even with the shipping and handling added in, Y was marginally cheaper than W.<\/p>\n<p>I waffled back and for for a moment, teetering on the slippery slope of deciding on Y due to a less than 1% difference in total cost. I fairly quickly decided to go with W because of my past experiences with them.<\/p>\n<p>In physics, a tipping point is the point at which an object is displaced from a state of stable equilibrium into a new, different state. Like adding another coin to this stack:<\/p>\n<div><a href=\"http:\/\/1.bp.blogspot.com\/_RvuxwM9-lN0\/TKp_5oRjsnI\/AAAAAAAAAvM\/fbjrIQYTe-Q\/s1600\/tipping_point.jpg\" imageanchor=\"1\"><img loading=\"lazy\" border=\"0\" height=\"167\" src=\"http:\/\/1.bp.blogspot.com\/_RvuxwM9-lN0\/TKp_5oRjsnI\/AAAAAAAAAvM\/fbjrIQYTe-Q\/s320\/tipping_point.jpg\" width=\"320\"><\/a><\/div>\n<p>\u00c2\u00a0In those terms, the difference in price (including shipping) between W and Y was not enough to exceed my experience based tipping point. I really haven&#8217;t been able to figure out what my tipping point is for this particular transaction, but I suspect that if Y were another 3% cheaper, I would have slid down the slippery slope and tried them.<\/p>\n<p>So what is your tipping point. When does your loyalty due to past experience give way to financial differences? Inquiring minds want to know.<\/p>\n<div><a href=\"http:\/\/3.bp.blogspot.com\/_RvuxwM9-lN0\/TKqAI3VxIlI\/AAAAAAAAAvQ\/MLLSD7kBdrw\/s1600\/balance.gif\" imageanchor=\"1\"><img border=\"0\" src=\"http:\/\/3.bp.blogspot.com\/_RvuxwM9-lN0\/TKqAI3VxIlI\/AAAAAAAAAvQ\/MLLSD7kBdrw\/s1600\/balance.gif\"><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Over the last month I have been contemplating a purchase, one that is more $$$ than what I consider as trivial but less $$$ than what I consider a major purchase. So I researched and agonized and finally decided on the size and manufacturer I wanted. Then it was time to select a vendor, since &hellip; <a href=\"http:\/\/www.dljones.com\/?p=96\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">What&#8217;s Your Tipping Point<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[104,103],"tags":[],"_links":{"self":[{"href":"http:\/\/www.dljones.com\/index.php?rest_route=\/wp\/v2\/posts\/96"}],"collection":[{"href":"http:\/\/www.dljones.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.dljones.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.dljones.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.dljones.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=96"}],"version-history":[{"count":0,"href":"http:\/\/www.dljones.com\/index.php?rest_route=\/wp\/v2\/posts\/96\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.dljones.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=96"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.dljones.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=96"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.dljones.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}